What’s in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed. Some experts believe that the best names are …

Steve Jobs, the late CEO of Apple, once said that to be a successful entrepreneur one must find what they love. “I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. If you haven’t found it yet, keep looking,” he said back in 2005. With the …