Before the dot.com bubble, marketing of products was limited to traditional methods like face to face, use of above the line techniques and other similar initiatives that had more of a physical approach. The outreach was equally limited. Today, that is not the case. The whole spectrum of digital marketing is very dynamic but rewarding for those who maximize on …

Recently I met my old friend Martin, a high school acquaintance who has really metamorphosed over the years. Since those early years, we would joke that Martin was as thin as an electric wire. Of course he would not take it kindly and ended up exchanging blows with most of those who dared say this. He must have taken the …

Recently I met with a former classmate at a forum, who got me reviewing what constitutes my priorities in terms of positioning my employer in the market. Martin has been running his own bookstore since leaving college in 2008. He reckons that initially he struggled to set up the shop, from savings and money from friends. It took him almost …

It is 4am on a Wednesday. The whole country is excited about the papal visit which begins later in the evening. I am about to miss this auspicious occasion since I am headed out of town. Something is disturbing me though, almost clouding the thought of missing this visit. The negative perception that a lot of people have on banks, …

The other day, I met with Makena, highly focused and diligent damsel I have known for many years. She had a business proposition that was stunning and got me thinking as well. Particularly for a new entrant in the industry, this could not be ignored. Makena was getting into flower industry. She had not been in this business before, but …

It is that time of the year again when intense activities associated with Christmas beckon and soon everyone is in it. Those attractive offers on mobile phones, and never ending discounts on household items. Remember the trendy and fashionable clothing that suits you, particularly many who have to travel to their rural homes over the holidays. New arrivals for shoes …

The other day I met with Wagaki at KICC, very confused. I had made my usual visits to the MICE facility to see what’s currently going on for exhibition. Being my good neighbor I was concerned to find her at the terraces, making frantic calls. I could only imagine something was wrong. Wagaki owns an events company, something she was …

I have always been lucky to have relatives that I can bounce around crazy business ideas; but it struck me the other day that there are things I need to consider if I was to open a business with a cousin or even an aunt. Here are some of the pros and cons of being in business with family. Advantages: …

I like reading all kinds of interesting articles; I came across one where an entrepreneurship blogger had interviewed Stephanie McMahon.  This lady is the Chief Brand Officer of the World Wrestling Entertainment Inc. (WWE); she is also expected to succeed her father Vince McMahon as Chief Executive Officer of WWE. I have to admit I admired her from afar; it …

greatest and most fulfilling business consultancy ever carried out in my life is between my mum and myself. Not because of the amount she pays me, because she hardly does it anyway. The best I have ever gotten is a cup of tea. It isn’t also because of easiness. Actually, it is so tasking, taking different forms, at times over …