I walked into the interview room still trying to understand what risk management within the corporate setting was all about. Despite knowing what the words risk and management meant separately, I did not seem to grasp the actual meaning of risk management within a corporate setting. I was interviewing for a position in a risk management consultancy firm. I confidently …

Disciplining of children has become a very touchy issue. Rather than deal with it, we are dancing around it! We all love our children very much but we cannot escape the fact that we need to discipline them. The world has changed, at least we agree on that. We are now living in a technological era, meaning our children are …

A manufacturing firm was in the habit of recruiting casual employees because of their often increasing workload. Although it had a number of employees, most of their work needed support from casuals on a daily basis. And so for five years, the company would engage approximately 50 casuals daily. The organization was able to automate its process and so they decided …

Nisana joined a new bank in town. On the first day he reported, one of his colleagues volunteered to take him around the building that houses the bank’s headquarters. Everyone he was introduced to literally stopped what they were doing and warmly welcomed him. This was entirely different from what he was used to in his previous employment. A new …

When one finds themselves in a new town, it is usually difficult to make head or tail of the new environment. I have had the chance to visit new towns in the past and I have learned to spot opportunities or tell there is some money in that economy. I visited Kitui Town in Kitui County for the first time …

Innovation and creativity are the cornerstones of entrepreneurship. The other characteristic is the need for an entrepreneur to be persistent. Persistence is being obstinate (stubborn) with your belief, your vision. When you are stubborn, visionary, it shows in your talk, facial expression and the like. You are motivated in your world beyond redemption. You cannot give up your dream! Entrepreneurs …

Kenya is a relatively an expensive market, partially due to market imperfections and lack of proper competition in the operating environment. We should be having a business environment that is conducive for business in terms of ease of starting, operating and exiting a business; as well as the legislation that supports business operations. Such factors make a country competitive. This …

Marketing is an art. It is how you connect with your potential and current customers to attract, initiate and maintain a profitable relationship. Products and services are marketed. In this article we will look at the different characteristics of a service that makes it different from a product. With this understanding I believe we will be able to market our …

Having discussed the different channels an entrepreneur can use to connect to their potential and usual customers, today I would like to clarify some terms used in marketing to enable us talk with the same level of understanding. Many people confuse marketing for advertising and vice versa. Marketing is defined as a process of choosing a target market, and building …

Creating a business venture is every entrepreneur’s dream. Once started, creating awareness of the business to potential clients setting in process a trigger, an interest to sample your services or products where an exchange takes place generating business sales for you. To be able to understand marketing and sales it is important to understand the theme of exchange which is …