Market yourself using the Expert Image Approach

The Expert Image Approach is used in two ways:people talking

  • Indirect marketing
  • Developing the Know, Like, Trust (KLT) factor

 Indirect Marketing:

Part of the process of attracting ideal clients  involves indirect marketing and here, opportunities are limitless. They involve speaking, writing, teaching, seminars, events, exhibitions, demos, ‘tasters’, networking and word of mouth.

It involves giving your tribe 12 ‘touches’ before they buy. This basically means that sometimes people must see/ read or hear about you before they can notice you. They want to have a ‘feel’ of you before they can buy into your idea.

Indirect marketing requires you to have a keep in touch strategy in place. This will be a highly beneficial tool to help you develop and maintain the relationship and trust of your tribe. The best tool is a newsletter.

Remember that the more you are identified with one particular thing, the more referrals you get.

Developing the KLT factor:

All things being constant, people will do business with someone they Know, Like and Trust.

Know- share information about yourself, your ups and downs, your challenges and lessons learnt.

Liked- be pleasant, likeable, helpful, go the extra mile and show gratitude.will write for exposure

Trust-Be your word, keep your promises, deliver, be time conscious, be consistent, have testimonials.

The Expert Image Approach also requires you to sell without being sales-y. This means, helping your tribe to buy rather than selling to them. You help them choose you. You do this by making use of testimonials/ case studies/ success stories and so on.

You must have a clear brand in your Expert Image Approach. It must be unmistakable. You must clearly communicate your benefits and/or results, quantify them and give them a time element.

Brand your brilliance by identifying your step by step method that leads to desired results then give it a name and ‘claim it’, for example the xyz method/approach to writing and publishing your first book in six weeks.

Ensure that your brand can pass the 10-year-old test, that is, a 10-year-old should be able to understand who you are, what you do, for who and the results one can expect.

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James Karundu is a speaker and author of 7 keys for Success Beyond  Chance, Go For It and Stepping Stones for Top Achievers.

He the founder and CEO of PassionBiz Academy and teaches startups and service based entrepreneurs how to start or grow a high income business from your passion, brilliance and expertise.

PassionBiz academy offers a number of mentoring classes and workshops for startups and service providers including : Market With Confidence, Harness Your Brilliance and Write Your Book Now.

For information + FREE CD/DVD or  a FREE one to one consultation or to subscribe to our FREE e –Newsletter or  FREE monthly talks and business training, send an email to : This email address is being protected from spambots. You need JavaScript enabled to view it. with subject line ‘I want to Succeed’


ARE YOU ON COURSE?

So, how can you tell if you are on course? On track

The answer is simple – you are on course if you are walking in the direction of your goals and dreams i.e. you are regularly taking action!

Action is the key to accomplishing your goals. Any action taken consistently, no matter how small, is better than no action.

Sometimes you may fail to act or get moving because you are afraid of making a mistake or you want to wait for ‘things to get better’. Quite often that ‘better time’ never comes, or when it comes it’s too late because you no longer have the zeal or ‘psyche’ for the idea.

Remember you cannot steer a parked car! You first have to start moving, then steer it in the desired direction.

You will attract all that you need to realize your goal – once you get moving!

Look at the last six letters of the word ‘Attraction’. They spell Action! So ACT to ATTRACT the resources you require to achieve your desired outcomes.

Remember:

"Ideas have a short shelf life - that's why we must act
before the expiration date."

Andrew Carnegie

Lioness hunting zebra

"Having the world's best idea will do you no good
unless you act on it. People who want milk shouldn't
sit on a stool in the middle of a field in hopes that a
cow will back up to them."

Alfred Adler

You owe it yourself to reach your highest potential, to achieve your biggest goals and dreams in 2014.

Action point:

Where do you need to regain momentum? What must you start doing?

Your breakthrough is just an Action away.

Act. Do something. Now.

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James Karundu is a speaker and author of 7 keys for Success Beyond  Chance, Go For It and Stepping Stones for Top Achievers.

He the founder and CEO of PassionBiz Academy and teaches startups and service based entrepreneurs how to start or grow a high income business from your passion, brilliance and expertise.

PassionBiz academy offers a number of mentoring classes and workshops for startups and service providers including : Market With Confidence, Harness Your Brilliance and Write Your Book Now.

For information + FREE CD/DVD or  a FREE one to one consultation or to subscribe to our FREE e –Newsletter or  FREE monthly talks and business training, send an email to : This email address is being protected from spambots. You need JavaScript enabled to view it. with subject line ‘I want to Succeed’