Recently I read a tweet from one of my business icons: “A new business is a lot like a baby turtle.” He goes on to explain that only one out of every one thousand turtles is strong to survive out of their nests. The lurking danger for baby turtles includes crabs, birds and the big […]

What’s in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed. Some experts believe […]

Steve Jobs, the late CEO of Apple, once said that to be a successful entrepreneur one must find what they love. “I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. If you haven’t found it yet, keep looking,” he said […]